The first obviously marketing strategy within the 'Focus Features' website is the use of social media. This screen shot shows this element in use twice. Firstly, in the bottom right corner of the image (on the red navigation bar) you can see the button that links to the 'Social', on which the recent uses of the movie in social networking sites are displayed.
There is also a 'Latest News' page within this website. This provides news on the films production, promotion and success, for example the above image shows their nomination for 2 Critic's Choice Movie Awards. this adds appeal to the movie, as it makes it seem more successful, and keeps the viewer up to date and informed.
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