Notes on the People of 'The World's End'

Actors:-

• Simon Pegg and Nick Frost. From Cornetto trilogy. Appealing to followers of the franchise.
• Paddy Considine and Eddie Marsan. British. Appealing because of nationality.
• Martin Freeman. Appealing because of relatively high status.

Production:-

• Edgar Wright. Writer and Director. Appealing because of nationality, success and work on previous films in franchise.
• Simon Pegg. Writer. Has popular appeal because of who he is.

'The Hobbit: Desolation of Smaug' Film Company = New Line Cinema

New Line Cinema = an American film studio.

Parent company = Time Warner.

MCM = an American distribution company.

WingNut Films = Peter Jackson's independent film company.

Time Warner is a global conglomerate, meaning that is has enough money and power to green light any  film that it pleases. The Hobbit = £225million.

Fact Of The Week (Week 4)

Seven challenges facing British filmakers...

http://www.raindance.org/7-challenges-facing-independent-filmmakers/

Fact of the Week (Week 3)

Only 7% of British films make profit.

(Source: http://www.bbc.co.uk/news/entertainment-arts-25302988)

Fact of the Week (Week 2)

British film industry facts:
http://stephenfollows.com/49-interesting-facts-about-uk-film-industry/

Fact Of The Week

UK film share 15% of the global box office in 2012.

UK films accounted for 25% of releases in 2012.

British independent films had a 9% share in the UK box office in 2012.

16% share was made by UK co-productions in 2012.

Skyfall was the highest grossing UK co-production in 2012. It made £103million.

The Woman In Black was the highest grossing independent of 2012, making over £20million.

Revision

Websites cont.

'Starting today there will be a scavenger hunt, there will be 12 different websites for each of the pubs featured in the movie. Follow the signs! If you collect all 12 signs, you have a chance to watch an early screening of The World’s End (at Comic Con).
Read more at http://nerdreactor.com/2013/07/01/new-viral-video-for-the-worlds-end/#zCcBkSGcuYVbDgVW.99'

This is another internet technique used to attract audiences. This is a viral ad where the viewers are told to find the 12 different pub signs on 12 different websites to possibly win a chance to watch a private early viewing of the film.

Due to the fact the posts were revealed on Facebook, the film gets free marketing through social networking (through personal shares) and word of mouth. It also makes the film seem up to date and fun, which appeals to a younger, more digital audience. Creates hype.

Websites cont.

The first obviously marketing strategy within the 'Focus Features' website is the use of social media. This screen shot shows this element in use twice. Firstly, in the bottom right corner of the image (on the red navigation bar) you can see the button that links to the 'Social', on which the recent uses of the movie in social networking sites are displayed.

There is also a 'Latest News' page within this website. This provides news on the films production, promotion and success, for example the above image shows their nomination for 2 Critic's Choice Movie Awards. this adds appeal to the movie, as it makes it seem more successful, and keeps the viewer up to date and informed.

Official Movie Websites

The official website uses highly edited images that connote the high amount of CGI in the film. The 'Home' page immediately gives us basic information on the film (title, main stars, release date, related films), which makes it very simple and easy for the user to understand.

The website is also very interactive, with three game-type parts in different parts of the site: 'Design Your Own Beer Mat', 'Pub Design Maker' and the 'Interactive Video'.

'The World's End': Nira Park

Nira Park is one of the three producers of 'The World's End'.

• She was named one of Variety Magazine's 'Top Ten Producers to Watch' in 2005.
• She has been working in comedy since 1989, giving her a good understanding of what does and doesn't work within the genre.
• She founded Big Talk Productions in 1995, a company that has worked with Working Title Films on numerous occasions.
• She also contributed to the production of the previous two installments within The Cornetto trilogy.

I believe her experience will have been where she contributed the most in this film, by working in the comedy film business for over 25 years, her knowledge would have been highly appreciated when creating a successful comedy film.

The Look of Love

Warp Films

Warp films from Pikachunicorn

Production of Submarine

• The idea for this film came from a Welsh novel, by Joe Dunthorne.
• This is a comedy, about a 15 year old boy with terrible social skills who meets a girl and tries to impress her in unconventional ways.
• £1.2m budget, financed by Film 4, UK Film Council, National Lottery.
• Noticeable Talents.
• Richard Ayoade (Director).
• Craig Roberts (as Oliver).
• Paddy Considine (as Graham).
• Presented by Ben Stiller
• 
  

Exhibition of 'The Hobbit'

Institutional Context 1

The hobbit: from Pikachunicorn